"Delete All Dis Ish, Piggy!"

If you're just joining me on this journey, I am the founder of Fancy Free Hair & Skin, a personal care manufacturing company. I did not set out to start a business. It happened accidentally. I don't know much about marketing product. I am an expert at developing and manufacturing products because I spent 7 years running a laboratory.

Now that we've got that out of the way, I am always looking at my products, website, social media, pictures, etc. trying to figure out how they can be improved. Last year, I felt like I hit a plateau but wasn't sure what I could do to take my business to the next level. So, I decided to hire a new marketing company to give me a fresh perspective on the things I look at everyday.

The graphic designer I use for my labels and other marketing material has been with me since the beginning. THEE VERY BEGINNING. She was the one who sent me a message saying "Girl. You are too fancy for this janky label you have. Let me fix it." The rest is history. My product labels have gone through a few

adjustments over the past 3 years but no real overhaul. Last year, I finally decided to create individual labels for the 5 different scents of shea for hair and skin instead of continuing to use one standard label with separate scent labels. Sounds simple, right? That's because "you did not do your math" *Erykah Badu vc*. Let us add up the cost for ONE product's labeling:

• (2 labels per jar + 2 different sizes) x 5 different scents = 20 rolls of labels
• Each roll of labels (minimum 250 labels) costs about $80 per roll with my customer loyalty discount
• That's 20 x $80 to upgrade my labels for ONE product. 
• $1600 for just the labels

The labels for one product. I have 9 different products. My graphic designer and I went back and forth about a few things with the labels for this one product. So when I required new labels for another product, I was kind of over it. Plus I was on a time crunch because I had made promises on when the new packaging would be available. 

Fast forward, I meet with the marketing company to really dive deep into what Fancy Free Hair & Skin is all about and who I am as a founder. One of the first things they comment on is my packaging and labeling. AAAAHHHHHHHHH!!!!! I got that anxious feeling in the pit of my stomach because.... well, see the calculations above. By the end of the "deep dive" session, we had shifted our focus to other aspect of Fancy Free that could be improved and did not mention the labels again. Then I started working on labels for the Clay Wash and Castor Oil blend (Available sometime this summer. Continue reading if you want to know about what's taking so long). The marketing company asked to see the labels that my graphic designer came up with, the designer who has been with me since day one. The one who I trusted with a major part of my branding. I gave her the go ahead to use more color and to keep in mind that I approve changing the label design to be more "Fancy". The labels she designed for my new products were in line with all of my other product labels. I understood that she wanted them to be cohesive with my existing products but my marketing company had something different in mind. Whole time, I'm confused and unsure, so guess what I did. Nothing. I put the new product release on the shelf and started working on shampoo bar, soap, shampoo and body wash. SMH. 

About two weeks after "Label Gate", I go to the grand opening of the Made In Baltimore Pop-Up Store, since my products are being sold there. Fancy Free was set up in a display in the middle of the table with about eight other handmade personal care products. My sister, who is my creative director, and I were looking at my products among the others like "Something isn't right here." I didn't like the way my products looked next to others. I felt like mine looked amateur. I felt like Fancy Free products didn't measure up. Which I know isn't true but just looking at them next to other products made me feel that way. It hit me like a ton of bricks. The marketing company was right. I need to do something about these labels. *hears money flushing down the toilet*

Moral: Sometimes you have to throw everything away and start over.

I know this. I do it all the time during product development. I would make a change in the formula, just to see how it would turn out. The results....TRASH! As duly noted in my lab notebook. 

This same theory applies to my labeling. While my current labeling isn't "trash", I realized that they need to be improved in order to give my brand the image it needs to take Fancy Free Hair & Skin to the next level. And while it will cost me money to make changes, it will cost me more in the future if I leave them as they are. After all, marketing and branding are not my ministry, this is why I paid the marketing company to fix my life. Seems counterproductive to hire an expert and then not take the expert's advice. 

I spent 2018 putting systems in place, hire and training staff, and building relationships so that I could spend 2019 growing my business. This realization can definitely be filed in the "growing pains" category but Fancy Free and I will be better for it.
Ok. Now that I've told the story. Let me swallow my pride and order these new labels.

Shameless Plug Alert:

Fancy Free Hair & Skin manufactures quality products for hair and skin, as well as provides natural hair consults for women who would like assistance on their natural hair journey. Our motto is "Keeping you fancy and free of chemicals." Visit our website, www.fancyfreehairandskin.com, to see a full range of our products and services. Sign up for our mailing list to receive natural hair tips and stay up to date on sales and the latest happenings with Fancy Free.

Visit www.fancyfreehairandskin.com to subscribe to our mailing list. Become Fancy's Friend to receive a code for 10% off your next purchase.

The Shea-M of It All

As a newly minted naturalista, I spent a lot of time AND money trying out different hair products. I could never find anything that got it quite right which is why I started making my own. However, Shea Moisture quickly became one of my staple products for shampooing and conditioning. So much so that I often recommend it to my Natural Hair Consult clients. It's relatively inexpensive and chemical free, right in line with the Fancy Free motto - Fancy and Free of Chemicals. The fact that it's owned by a black family was a plus. An awesome plus. A big plus. However, in 2015, a larger company, Bain Capital, became an investor to the family owned and run Shea Moisture. With big investors come new "visions" for the company. We know that. It never fails. BUT when loyal customers, black women, voiced their concerns about what the new investors meant for the company and products, Shea Moisture executives reassured us that nothing about Shea Moisture's core values would change. In fact, partnering with an investor allowed Shea Moisture to free up resources that gave them more freedom and capitol to invest in the community. So they said. The reality is, to grow as a company, you need more money to expand. Dassit. Dassall.

Now, when I saw the name "Bain", y'all know what I thought of, right? Bane, the villain in that last Batman movie. I'm just saying. And the fact that Mitt Romney is part owner of the company, a rich, white man.... I'm just trying to figure out how this conversation even started. Anyway, my experience in the corporate world is that no one cares about the people, only the bottom line. So let's see how this plays a role in this Shea Moisture ad fiasco.

Black women spend an average of $7.5 billion dollars every year on beauty products. Let that sink in. Seven. Point. Five. But what do people with money want? MORE MONEY!!! If we have loyalty from our black women, how do we expand our territory? Market to them. I'm sure that's how the board meeting went. And then the marketing team came up with that "interesting" campaign for hair products. And WE WENT AWF! Like, seriously. We get it. You want to expand, so you switch up your target audience but at what cost?

I started selling Fancy Free for Hair & Skin in March 2015 but I had been making it for myself since 2012. By summer 2015, I had an official logo, the Fancy Girl. A black girl, with big hair. She looks like me. She looks like my friends. She looks like a lot of the people who buy my products. My vision for Fancy Free is big.....YUGE - Donald Trump. In the beginning, I had some suggest I remove my beloved Fancy Girl to make it less ethnic. And it's true, when I'm out vending, some non-African Americans look at my banner and keep walking because they thinking it's not for them. However, the ones that try it, love it. They were not deterred by the brand of products that looks like it's not for them. They just wanted quality product. White isn't always right. African Americans rush to buy items that we never meant for us. Like, seriously, any shapely woman knows not to even try to fit into a pair of True Religion jeans. THEY WEREN'T MADE FOR US!!! Some designers have blatantly stated that they don't want black people wearing their clothes. They don't market to us. But we still buy for whatever reason.

I wish that the Shea Moisture executives had put their foot down at that meeting. I wish we didn't know that Shea Moisture thought that black women, who spend $7.5 billion dollars on beauty products, just wasn't enough for them. However, because we told them how we felt, they learned a valuable lesson and will tweak their approach. But....the damage is already done. I will still buy but only when I catch a B1G1 sale to combine with my coupons and can get it for next to nothing.

Shameless Plug Alert:

Fancy Free, LLC. is the manufacturer of quality products for hair and skin. Our motto is "Keeping you chemical free." Visit our website, www.fancyfreellc.com, to see a full range of our products and services. Sine up for our mailing list to receive natural hair tips and stay up to date on sales and the latest happenings with Fancy Free.

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Mobile Marketing - The Most Effective Way To Market Your Business in the Age of Technology

Do you remember the days of pen pals? How about sitting down at the dining room table to write checks and mail bill payments? Believe it or not, circulars and newspapers used to be the only source of manufacturer and store coupons. Those days are long gone. It all started with the widespread use of the internet and free email accounts. Instead of mailing addresses, businesses started collecting email addresses to stay in contact with customers. Now, even email marketing can seem antiquated as most do not check their emails as often as they once did. However, the majority of people may not check their emails but they are definitely checking text messages.

Text message marketing is the next big thing in marketing. It's simple. It's inexpensive. It's fast. It's effective. We are living in a time where mobile phones are considered a necessity. Text or SMS messaging is the primary means of communication in younger generations. People are deleting hundreds of unopened emails on a daily basis but will read every single text almost as soon as it is delivered. Only 65% of all emails are actually opened and read. Only 48% of emails sent to a mobile device are read. But an SMS message will be acknowledged. In fact, over 99% of all text messages are read. With statistics like these, using text messaging as a marketing tool is an intelligent choice.

With this mobile message marketing, businesses are able to gather mobile phone numbers from existing and potential customers and communicate with them using the convenience of a text message. This method of communication guarantees that the customer will receive your correspondence and can choose to take action or easily forward the communication to someone who may find a better use for it, called a referral. The benefits to this type of marketing is that a large number of people can be reached with a 99% chance that the information sent will be read and this can be done for a very low cost.

There are many text message marketing products available. These products are usually a computer program that captures a mobile number when a keyword is sent to a short code. For example, keyword "free" is sent to short code 12345 from mobile phone number (123) 555-9876. The text marketing program will capture and store that mobile phone number. Now the program user can program text or SMS messages to mobile phone number (123) 555-9876 whenever there is any information related to "free". The message will go out to all user who texted the keyword to the shortcode. Simple and effective.

Flyers. Circulars. Newspaper advertisements. All means of advertisement that has been effective for years. With an increase use of technology and mobile phones, marketing using text messages is becoming the way of the future.

Fancy Free, LLC. is helping everyday people save money and make money from text message marketing, as well as products and services we all use everyday. Call us at (410) 404-7175 to learn how you can do the same.