As a business owner, I have goals for the growth of my business. There is a long term vision for what the company will provide for our customers. I have a 5 year plan for what I want my life to look like as a CEO. Most importantly, there are income goals. Everyone wants to make a million dollars but few think about what that looks like. I mean, we can all imagine having a million dollars in our bank account. I'm talking about the amount of work it takes to make the money.
Fancy Free Hair & Skin has been growing gradually. We have had time to adjust our work flow as the sales volume increases. I've had particular monthly income goal for about 2 years that we haven't been quite able to hit. I've been making slight adjustments to our business model and marketing, testing what works and converts to sales. There's nothing worse than not being prepared for a sudden influx of customers commonly referred to as the Oprah Effect. Gradual is good. You can adjust with minimal consequences while keeping your customers happy.
Then it happened. I hit my goal and surpassed it. It was surreal. Almost as if I didn't think I could do it and that number had been some pie in the sky, unrealistic goal all this time. So, of course, I wasn't prepared. I wasn't expecting so many of our Fancy Friends to be interested in the Clay Wash. I mean, I expected a few who would want to try it but not as many orders as I got. It's different and it takes time for people to shift from what they've always done. Orders were delayed. I spent designated family time fulfilling orders and manufacturing product.
|Actual photo of me trying to make sure all of those orders got filled|
As a Virgo or Type A person, I do not like scrambling. I do not like disorganization. I do not like feeling like I don't have everything I need. Once the dust settled, I had to do a real self assessment and then an assessment of where I went wrong in the process. Because I've been asking for this for almost 2 years now. Now I got it and I'm walking around looking crazy. LOL!
Now that I know the number of orders and sales attached to my goal revenue, I can certainly learn from my mistakes and improve the process before things start getting out of hand. Here's what I learned:
- Have about 8 weeks of planning before your launch date.
- Have label designed at least 6 weeks prior to launch date.
- Confirm all new labels and packaging orders have shipped at least 3 weeks prior to manufacturing date.
- Calculate ingredients required for manufacturing 4 weeks in advance.
- Have supplies for at least 2 batches on hand.
- Stock the freezer with whipped shea to prevent any shipping delays when there is the possibility of a heat wave.
- Double check packing slip with actual order
- When processing more than 30 orders at once, have a second person check that the order was filled accurately (Although my team only missed something in 3 orders out of the 80 that were processed in one weekend)
Shameless Plug Alert:
Fancy Free Hair & Skin manufactures quality products for hair and skin, as well as provides natural hair consults for women who would like assistance on their natural hair journey. Our motto is "Keeping you fancy and free of chemicals." Visit our website, www.fancyfreehairandskin.com, to see a full range of our products and services. Sign up for our mailing list to receive natural hair tips and stay up to date on sales and the latest happenings with Fancy Free.