Thursday, May 10, 2018

If It Ain't Broke

When I launched my iFundWomen fundraiser, my plan was to increase marketing budget to increase revenue. Simple. I raised the money and found a marketing team that had great ideas. We got our marketing plan together and started to revamp the Fancy Free brand by emphasizing my role as a scientist behind the products with real knowledge. So we got busy getting things in order. I launched the Fancy Free Hair Profile quiz which allowed women to categorize their hair styling preferences and we would provide instructions on how to use Fancy Free products based on the styling preference. The rationale behind this is that no one really understands all of the natural hair "jargon" that's out there. Low porosity, 4c, blah blah blah. None of that really matters if you keep your hair in a weave most of the time.

Then I decided, without really consulting anyone, that I was going to spruce up the website. Give it a fresh clean look to celebrate being a full-time entrepreneur for one year. I looked at some website themes that I liked. Had the Fancy Free team vote on it. Purchased it. Hired someone to transfer all of my data. Went back and forth with the contracted developer. Did my own tweaking and then finally, it was time to launch.

I took a nap and woke up around 1a so that I could flip the switch and do some testing to make sure everything was working properly. And what happened? You guessed it. All hell broke loose. Well, not really hell, but nothing was going as anticipated.

First thing, my new, upgraded website that I had been working on it for a little over a month, wouldn't go live for whatever reason. I kept getting error messages. *sigh* I wasn't sure if it was my internet connection (Xfinity is known for being janky), my computer (It is 4 years old, so it might be time for an upgrade), or my browser (I always use Chrome, so this was a first). I figured it out, switched browsers and got the new website up and running. Then I went to test it....

Everything was trash. It was really slow to load (a BIG no no for shopping online). None of my vital add on functions were working with the theme. To be clear, I tested the website prior to going live but I was told that the functions I was looking for could only be seen went it was live. 🙄 The product pictures were distorted. There was information and stats visible to customers that shouldn't have been. It was all just trash. So, I made an executive decision to just go back to my old website. I updated the pictures and few other things. It worked fine. Everything was functioning properly. All by a little after 4a. Yaaaaayyy!!! *insert sarcasm*

Lesson: If it ain't broke, don't fix it.
Sometimes we want to upgrade for the sake of upgrading. Even when the version you're using is working perfectly fine. It could be a phone, car, house, whatever. Making HUGE changes can cost lots of money and time. Save the money, spend your time working on something else because small tweeks and improvements can be just as effective as large overhauls, without the headache.
I spent hundreds of dollars and over 1 month working on something that turned out to be useless while the current version was working just fine.

Lesson learned. I get it now. Before I dive into making a huge "improvement", I will ask myself. Is what you're using working? Can you make improvements to your current process without replacing it? Is it necessary? This entrepreneurship life ain't no crystal stair but I wouldn't change it for the world.

Shameless Plug Alert:
Fancy Free Hair & Skin manufactures quality products for hair and skin, as well as provides natural hair consults for women who would like assistance on their natural hair journey. Our motto is "Keeping you chemical free." Visit our website,, to see a full range of our products and services. Sign up for our mailing list to receive natural hair tips and stay up to date on sales and the latest happenings with Fancy Free.


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